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Find out about SEO

SEO is an abbreviation of Search Engine Optimisation which is the process of improving the visibility of a website on search engines like Google and Yahoo via 'natural' or un-paid organic search results. The higher and more frequently a site appears on a search engine results the more visits it will receive from the search engine users. SEO may also target different kinds of searches, including local search, images search and video search.

SEO companies like SEO Go consider how search engines work, what people search for, the actual search terms people type into the search engines and which search engines are preferred by target audiences. Search Engine Optimising a website involves both on-site and off-site techniques to provide the best SEO results. On-site optimisation can include editing text on a website, adding key words and linking internal pages. Off-site optimisation involves promoting a website on other relevant sites and creating backlinks to increase traffic.

 

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